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Creating raving fans through Social Media by Toby Bloomberg
Toby Bloomberg is the author of Social Media Marketing GPS. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download...
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What does Facebook’s hybrid news feed mean for brand pages?
Results from a recent study by Edgerank shows that page impressions on Facebook have been showing a decline.The study compares average Impressions per post per fan for Facebook pages in June 2011 and...
View ArticleSocial TV – what does this mean for advertisers?
Social TV is a rapidly-growing trend in the world of technology and communication. Termed as the Second Screen phenomenon, it refers to the audience of a television show engaging with others on...
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What’s the best time to post links on brand pages?
One of the central questions that brands face on social media is figuring out the best times to post on various platforms, so that their content receives maximum exposure. There are several studies and...
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Report: Most engaged industries on Facebook
Social media analytics firm Socialbakers‘ report on the engagement driven by different industries on Facebook globally, shows that the auto industry has the most engaged fans. The report is based on...
View ArticleFacebook adds data for post-wise impressions on brand pages
Facebook adds a set of useful new metrics to their Insights API. Data for post-wise impressions will now tell page owners understand exactly who they are reaching. These are the new metrics: Post...
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Like vs Success – How Big is Your Brand Really?
It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is...
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